The topic of the day is recruitment advertising. This type of advertising, as have many other forms, has come a very long way since the days of strictly newspapers. Instead of opening the newspaper and heading on over to the classified section, people today are able to go to a number of different websites to browse local job listings. Some of these sites include careerbuilder.com, indeed.com, and monster.com, just to name a few. These sites have become extremely popular, and it is no surprise why. The ability to electronically browse, contact, and apply has made the online job market place a booming place to be.
Now, let us examine the first recruitment advertisement that I have selected to further examine in today's post, which is located above. This advertisement comes from Sentry Insurance. This advertisement is presented very professionally with a visually pleasing color scheme. the colors are also inline with the company colors which ads an added level of professionalism. Everything about the job is spelled out clearly in the advertisement and the information ranges from what you'll do to who you will need to contact, and even a little snip-it of that company's background information. The advertisement is not cluttered with unneeded information or pictures and overall, I feel that Sentry has done a great job at attracting their potential employees in. The feeling that I get from this personally is one of a high-class working environment.
The second advertisement that I chose to examine today comes from UPS. This advertisement has more imagery going on in it than the on fro Sentry Insurance did. I feel that the imagery is not too distracting and that it fits very well with what the company does. The background portrays, in my mind, city lights and vehicle lights with a long exposure. Seeing that UPS is a shipping company, this idea fits well. Information is displayed in a very navigable way and everything needed to learn about and apply for the position is clearly listed on the page. This ad and the one from Sentry Insurance both have similar intimation categories, making them both fall under my "well presented" category in my mind. The fact that the UPS one has more color and imagery makes this ad more appealing to me personally, yet some might feel the opposite. Never the less, both of the advertisements are top notch and if companies are out there wondering how to effectively format a recruitment advertisement, the can hop on any of the three sites listed in the second paragraph and sift through until they find ones similar to these. These advertisements are perfect examples of what to do when trying to attract new employees.
Well folks, that is all that I have for you today. Stay tuned to find out what the next topic will be when you enjoy your Morning Brew!
