Here is an example of an ad that I found to be decently effective in a way, but there is a problem that I do have with it. This product is exclusively marketing itself to women by way of the text. If they wanted to make their product more widely sold and have a higher revenue stream coming into the business, they might not have wanted to exclude the male portion of the market. They could have used a secretive phrase suggesting that this is a woman's best kept secret or something along the lines of that. That tactic would not be demeaning to men and they would still have a possible market opening. However, I do understand that the product package makes it very evident that this is marketed to women. I would definitely stick with the provocative headline with this ad though, it does seem to work well with the product in my mind.
It is very easy to see why the art director would choose this main focus of this ad to be the iPhone itself, when you are marketing a new technological piece, such as a phone, why not let the product do the talking.
People want to see what it is exactly that they will be purchasing, even though you cannot demonstrate the new features that occur inside the phone, people want to get the visual attachment between the new product and themselves.
For this ad I find it very effective to have the Realtor portrayed in such a way. This message is clearly stated, and the visual provides solid backup to reinforce the message of the ad. By having the playful idea of a house for a head truly makes the viewer realize that their house could be resting right on the shoulders of a very committed individual, or so they say.
Nike always does a great job with their advertising, and this ad is no exception. The fact that they chose someone who is not a famous athlete makes a common bond between the average Joe and the brand, showing that greatness is not defined by the magnitude of your athletic ability, but for your drive to be athletic. The ad is short, sweet, and to the point with a solid message backed by nothing more than the iconic Nike Swoosh.
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