This advertisement for the Blu electronic cigarette is one the is sure to leave a mark on the mind of the viewers. the overall composition of the ad is great and the elderly lady being the focal point, doing something that is not very lady like, is a huge attention grabber. I think that the ad is meant to attract cigarette smokers who are ready for something new, stylish, and smoke free. People who are ready to kick the bucket with conventional cigarette smoking altogether. By using print media to advertise this message, viewers are able to read and understand the full message of the ad. Having an ad like this on television could be deemed very controversial, and, it might not have the same effectiveness as it does in print. The snapshot of the lady resonates in my mind as I think about the Blu electronic cigarette. This may also be the case for many of the other ad viewers. The objectives of the ad shown are to get people to switch to electronic cigarettes, which are safer and healthier. If or when people switch, Blu Cig want to be the first that comes to mind. Blu Cig wants to be the brand that helps you beat the smoking ban. This ad was published in a Sport Illustrated magazine. I feel that they chose this publication to get people who are sports enthusiasts that smoke, to become aware of a better alternative to smoking cigarettes. Because this product is vapor and not harmful smoke, smoking a Blu Cig is not as taxing on someone who is physically active. People that are addicted to nicotine are going to smoke, why not give them a safer, cleaner way to do it?
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