TV and Radio Advertising

Television Ads:

Not having cable made it more difficult to accomplish the first portion of this blog post. However, due to the fact that I live in Wisconsin, I will not miss a Green Bay Packer game. I typically go over to my friends house to view the games because he has a great set up for viewing the games. The set up is complete with a 60-inch flat-screen television, surround sound, and an extremely comfortable, over-sized couch. Packer games are usually the only times that I really tune into television programming, which is not a bad thing in my opinion. As I was watching the game this passed weekend, there were a great deal of ads that passed through my viewing. I typically tune out ads that are irrelevant to my interests, unless they are comical. There were two ads in particular that stuck out as I was watching the game. One ad was for Nike and the other was for Miller Lite. The new Nike Lebron James Ad was a great ad in my opinion as it kept my attention due to the energetic feel. It almost made me feel like I wanted to get up off the comfortable, over-sized couch and join in the caravan. Key word being almost, because honestly, who would want to leave such a comfortable seat? This ad was very much in line with the target market tuned into the channel. It is pretty wise to say that people viewing a sports game would be interested in Nike's products. I did not really see a of advertising during the game versus before or after the game. All of the ads seemed to be relevant to the market of who would be viewing that channel at that time period.

The second ad that I found memorable was that Miller Lite ad with Ken Jeong. This may have been memorable just based on the fact that Ken Jeong is someone that I find to be a very hilarious and entertaining individual. The ad definitely fits the target market that would be viewing the game for a few reasons. One main reason is that most sports fans do enjoy drinking beer as they watch their favorite sports team compete. In addition to fans enjoying the consumption of beer during sports games, Packers fans know full well that Miller is a huge sponsor for the Packers and many fans love having their Miller time! Also, ads such as this grab viewers attention because of the celebrity factory. When people view an ad with a character that they enjoy seeing in movies, they tend to remember the ad more. This as has the celebrity factor as well as the comical factor. Ken Jeong is a perfect person to play the role of a guy who one-ups his friends because of the sheer hilarity that he brings to the table.

Radio Ads: 

Similarly to television advertising, radio advertising is not something that I am usually tuned into. This is because I prefer my own music and tend to either have my iPod plugged in or I am streaming music that I like. The only time that I really hear radio advertising is the select times at work when we listen to the news station based out of Milwaukee, 620 WTMJ, otherwise we are streaming music at work from internet radio sites. This passed week at work I made an effort to hear what was being advertised on 620, and there were a few ads that I found relevant. Most of the ads were for businesses in the Milwaukee community which do not have any relevance to me based on where I live, but I evaluated them as if I were from that area. Ads that I heard ranged from NuMale Medical ads to restaurant ads for the local eatery called the Mine Shaft. Advertising for restaurants is a fairly common ad that I feel you would hear when listening to radio. But, the NuMale Medical ads kind of caught me off guard. Usually I do not hear advertising for men's sexual health and performance on the radio, but, for a radio station that is geared towards older listeners, I was not totally surprised that they were advertising on the station multiple times a day.

More ads included ones for businesses who provide services to other businesses, like air compression systems and plumbing and heating had. People listening during the day are most likely at work, like I was, and advertising their business on the radio allows people working in shops to hear what companies are providing what services. With the amount of times the ads were played, it is not hard to believe that if people come into a rough spot with plumbing that the first company they think of would be the company advertising many times during their work day. I felt that all of the ads that were being broadcast were relevant to the stations listeners. If they were not, I don't think that the companies would have chosen to advertise on that station.