Well, the time has come. It is time to talk about everyone's favorite type of advertising around, direct mail advertising. Cluttered mail boxes, filled to the gills with ads that most of the time go straight to the trash, can still be a very effective way to reach the masses. One of everyone's favorite companies to hear from for on a daily basis is Charter. I have Charter for my internet service solely, so, this mean that I get bombarded with ads telling me to bundle! Reinforcing the fact that they have services that may be what I am looking for is one thing that Charter takes to the next level. They constantly send used mail, emails, and even give us phone calls trying to get our household to bundle so that we can save, even though we would be spending more money, interesting to say the least if you ask me. This ad has all of the information that I would need if I were trying to upgrade, however, it is not what I would call an attention grabbing advertisement. It is fairly plain overall, minus the colors around the top right corner. As an art enthusiast, it takes a lot more than just a small splash of color to get me entertained with an advertisement. Due to the size of the advertisement, and the number that they send out, the color and amount of eye-popping can be limited due to these reasons. However, from an informational stand point, this ad is jam packed! Along with the typical Charter advertisements, this advertisement to the left was also slipped in my mail box. It is one for housing possibilities that are near campus and I received it because of being a student in the area. With the semester coming to a close soon, housing options are springing up. The ad is in black and white, which makes it cheaper for production, but, to me it also make it less desirable to look at. I enjoy seeing colorful, intriguing ads, not dull ones. I need something to catch my attention right away, otherwise it will just get lost in the mix with all of the advertisements that I am exposed to on a daily basis. The black and white aspect makes it feel less inviting than other ads of similar taste. The apartments are kind of blurry in these pictures and without the color of the apartments, I wonder how one might accurately find them based on these visuals given on the ad. The bullet list next to the pictures is a great way to inform people of the crucial information of what they have to offer with these apartments. All of these bullets are common questions people may have, and to answer them clearly up front as soon as the viewer grabs the ad is a key point that they nailed!
The third piece that I received as a direct mail advertisement came from the United States Postal Service. This ad is geared towards the holiday season that is upon us. With the holiday season come the act of gift giving, and with gift giving comes gift shipping as well. The highlight the seasonal change with the snowflakes placed around the as as well as the bold message. The use of color in this ad makes it one with a more inviting feel that caught my attention when I took it out of my mail box. Of the three ads that I have selected, I found this one to be the best one in an overall stand point. The use of color, imagery, and text all flow together so well, and it is simple and to the point. I think that this ad was sent to as many people as possible in the area because there is no real target audience. Anyone is able to send items in the mail, and there is no telling exactly who will or will not be shipping gifts this holiday season. By having this advertisement sent to everyone in the area, USPS is able to heighten the awareness of this shipping capabilities to a large potential market. The ad serves as a reminder that USPS is a reliable way to accomplish shipping needs this year. Most people know that USPS is an outlet for shipping, but they my not know the specifics, and by reminding people that they are ready for this holiday season, they are able to boost their brand image in the minds of customers. This wraps up the direct mail advertisements that I have received this week, I hope you enjoyed viewing them as much as I did!
Well, the time has come. It is time to talk about everyone's favorite type of advertising around, direct mail advertising. Cluttered mail boxes, filled to the gills with ads that most of the time go straight to the trash, can still be a very effective way to reach the masses. One of everyone's favorite companies to hear from for on a daily basis is Charter. I have Charter for my internet service solely, so, this mean that I get bombarded with ads telling me to bundle! Reinforcing the fact that they have services that may be what I am looking for is one thing that Charter takes to the next level. They constantly send used mail, emails, and even give us phone calls trying to get our household to bundle so that we can save, even though we would be spending more money, interesting to say the least if you ask me. This ad has all of the information that I would need if I were trying to upgrade, however, it is not what I would call an attention grabbing advertisement. It is fairly plain overall, minus the colors around the top right corner. As an art enthusiast, it takes a lot more than just a small splash of color to get me entertained with an advertisement. Due to the size of the advertisement, and the number that they send out, the color and amount of eye-popping can be limited due to these reasons. However, from an informational stand point, this ad is jam packed! Along with the typical Charter advertisements, this advertisement to the left was also slipped in my mail box. It is one for housing possibilities that are near campus and I received it because of being a student in the area. With the semester coming to a close soon, housing options are springing up. The ad is in black and white, which makes it cheaper for production, but, to me it also make it less desirable to look at. I enjoy seeing colorful, intriguing ads, not dull ones. I need something to catch my attention right away, otherwise it will just get lost in the mix with all of the advertisements that I am exposed to on a daily basis. The black and white aspect makes it feel less inviting than other ads of similar taste. The apartments are kind of blurry in these pictures and without the color of the apartments, I wonder how one might accurately find them based on these visuals given on the ad. The bullet list next to the pictures is a great way to inform people of the crucial information of what they have to offer with these apartments. All of these bullets are common questions people may have, and to answer them clearly up front as soon as the viewer grabs the ad is a key point that they nailed!
No comments:
Post a Comment